Language: The cover uses two main images of Liam Gallagher and Noel Gallagher show that even though this is a much older issue they are still very much the prominent figures even now and then. On the left you can see a band index, showing that NME used to put the music as most important not so long ago, however this has now disappeared. This was there so that you could pick up a copy and then see whether the band that you like is in there and it also helps to show the huge wealth of music in the magazine, and how important this is the magazines ethos. The masthead is also on this page because it is only the first page and makes the contents reemit the NME feel, and makes it proud to be NME. Next to this is the title ‘This Week’ rather than just a contents page because this makes it seem more like the highlights from the magazine than just your average contents which simple lists all the articles. The central feature is longer because it is outlining the main article; also it is about one of the biggest bands around at the time so therefore has to have a larger place because of this. The right hand side contents list has article omitted to make it briefer and lists all of the features, with page numbers next to the few of these articles featured. This makes it seem like there is more in the magazine than there probably is. At the bottom there is a subscription advert, this is conventional for most magazines because the contents is the first page that you see and also because it will usually have a little space left over for things like this. The colour scheme continues the traditional NME colours, black, white and red and uses yellow on the subscription advert because it stands out very well against the other colours used because it is bright and different, and very abstracted from the other colourings. The entire font is clear and easy to read which is conventional for all contents pages because it makes it easier to find articles and features that you are looking for in the magazine and also makes it look a lot more professional.
Institution: NME is created by IPC media which creates a magazine for every audience, the other magazine most closely related to NME is UNCUT which focuses on older music like classic rock, therefore NME has a specific, yet large wealth of artists/bands who are new to cover.
Ideology: The idea behind this magazine is to create a magazine which explores and highlights good new music and this is displayed on the contents because of the bands index which lists them no matter how obscure they may be, therefore continuing the trend of new music. It does however have to cover older bands too, who may not be as obscure because these are the cover bands who get people to buy the magazine. Although the magazine contents have to be very bold in order to attract attention, however it cannot diverge from the conventional smartness of the magazine and the element of refinement in the magazine.
Audience: NME is aimed at 16 – 25 year old male and female, even though the bands included are most probably more masculine therefore aimed at men more. NME covers quite non-specific genres because it has a lot of other genres as well as rock/indie for example it does look at hip hop/ rap very briefly in a few issues. They have to do this in order to fit in with the New music brief that they have, and with it being new music, it has to look at a wider range of genres, which are all new.
Representation: The contents page has to represent the magazine well and also in a just way rather than being completely abstracted from the rest of the magazine, because if it did then none of the magazine would look like it fitted and the whole magazine would then look like a shoddy publication, resulting in a lot less people reading the magazine. The contents represents the rest of the magazine because it continues the use of the same colour scheme, which means that it sits well, which results in the magazine looking a lot more professional and makes it work better. As well as this though the contents has to represent the audience, so therefore needs to look fresh and new, like a lot of NME readers are. This is done by using colours like white and red because they are fresher and then the black helps to refine this and give the page some maturity and definition rather than it be a mass of different overwhelming colours which have no relevance to the rest of the magazine and this page.
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