LIIAR: The Libertines NME Cover

 Language: The whole of this magazine cover is plastered with different types of media language and terminology, meaning every weekly cover of this magazine has been planned thoroughly, which is why is is one of the most popular magazines around. For example, the skyline is filled with cover line which are placed there in order for the consumer to see them and to realise what is in it, then hopefully buy the magazine. These coverlines also contain tellers, which all state who is in the issue and who is included in this image. These help to sell the issue because if someone recognises a musician they may buy it for those artists. Teller's are used here so that people read how indepth the interview is, and how interesting these interviews will be. The masthead is especially bold because this is the main selling point of this magazine, as a widely reputed magazine like this everyone knows it by name, and generally people will buy it weekly rather than every so often when someone they like is in the magazine. Flashes are being used for the Reading & Leeds logo's, this has to be like this because then you know it is the definitive Reading & Leeds issue rather than a cheap sell from a somewhat 'dodgy' magazine. The main image overlaps onto the skline, this makes the image sit a lot better, and makes the magzine more naturally created. This graphology means that it keeps the cover very centerally focused on the band, making it a bolder cover, which in turn does represent The Libertines. They have been used because they are a well reputed band, especially with NME readers and the 'indie' scene. Most of the font is in Sans Serif, this is to make it a lot bolder, also this relates to the masthead, which in turn is bold and big, meaning that font is consistenty used. "The first interview in five years" has Serifs, which I think make it much more personal to the reader, especially if it is a band that they cherish. The have been dressed like this in order to create a very sheepish, yet rebellious look which represents their style in music and also their fashion senses. Pete and Carl (center) have been placed there because they are the core of the band and also the ones which are (especially Pete) in the press regularly. The bottom of tthe page is full of more cover lines to try and snare readers more because of extra content and more bands they like. The barcode is with the date and price so they are all easily located and so that the consumer can find them easily if they need to see them.

Institution- This piece of Media is created by New Musical Express, which in turn was a company created by the Ignite network. This institution also creates Uncut & Nuts which are all also more aimed at men than at women. NME has been a long standing magzine, so therefore wants to represent the repute it has acheived over the year by making a smart, professional magazine which isn't plastered with coverlines and tellers as much as, for example a gossip magazine may be because it relies upon and also values its readers more and relise they arer likely to buy it regardless, more like a newspaper than a more conventional  magazine.

Idealogy- This cover and the magazines in general always appeal to the reader by being on the readers level or side. For example in a gossip magazine the reader is the inferior because they are only reading the magazine to find out about other people, who are most probably better than them in the view of the magazine, so therefore the reader is reading simply for the stories of the superiorm, however they are not on the magazines level because they do not know the subject of the article. Also in another example: GQ may be percieved to look down upon its readers as its a very formal magazine which again like NME relies more on monthly devotees as it is a magazine you have to grasp rather than one to flick through. However by being so formal you could argue that they may be deemed that they are too uptight and may look down on readers as inferiors. NME however is written in a style such as that it becomes a very personal read which results in more dedicated followers, also through it keeps its ability to be picked up and read too by being so short, so therefore will cater for both consumer types as a choice between a light read and a very indepth musical look into it.. This is shown on this cover by the mixture of both Sans Serif and Serif fonts meaning that it has the boldness that appeals to one time readers combined because of the bright colour scheme and large lettering which attracts attention, however the Serif texts adds a personality and individuality to the cover, meaning it is still highly regarded by its readers.

Audience- NME is generally aimed at the most new and pop sort of social grouping, which means it has a large fanbase, it may however carry them through into older age but it is more likely to fall out of favour as it flits between liking and not liking certain bands/artists. This cover inparticular however is aimed at indie Britain, which is generally linked to The Libertines who were first regarded as some of the first starteds of the rock subgenre of this genre. therefore meaning that anyone who regards rock/indie/punk as average or better is already interested in this cover because of them being on it. Also the multitude of other bands mentioned around the coverlines of the magazine also help to tell the reader to buy it because of who it contains. Also the flash containg the Reading & Leeds logos attracts anyone who may have tickets for the festival because they will surely want to know who will be playing and aqlso anyone who is interested in this festival will also buy it to have all the latest 'gossip'. then of courzse there will be the usual readers who will be it every week or every other week, most probably predominantly male because the indie/rock scene is mainly male bands.

Representation- NME readers generally like The Libertines, as most rock magazine readers like bands with 'sex, drugs and rock 'n' roll' because they are deemed to have swagger and an element of respect is born out of that. NME present The Liberitnes as a very good band on the cover, rather than the shambles of druggies that newspapers usually present them as (especially Pete) because if they weren't to present in a good light then NME would loose a lot of readers as then the institution would be deemed as 'goody two shoes' and not on the same level as the reader or on the side of the reader so to speak.