LIIAR

Language - What does each of your products need to contain:
- Masthead
- The main image
-Bright colour scheme with clear house-style of two or three main colours.
- Thumbnail images that illustrate other articles
- Anchorage
- Price & barcode
- Teasing contents along the bottom
- Competitions and free gifts
- Main article / feature advertised must relate to the the main image.
I -  magazine for an existing publisher, whose other publications have something in common with yours / are totally different to yours (gap in the market)
I - What message / moral / values do you intend your magazine to convey about your chosen College and your target audience?
A - Briefly outline the target audience (you can develop it later when you've made more decisions)
R - How do you intend your target audience / College / and the students of that College to be represented? i.e. positively / negatively / accurately / stereotypically / unconventionally